Privacy Policy

Perplex Events Ltd ("Perplex", "we", "our", or "us") is committed to safeguarding your privacy and ensuring transparency in how we collect, process, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.

1. Information We Collect

When you interact with our website or register for priority access to our experiences, we may collect:

• Contact Data: Email address, mobile telephone number, first name, and surname.
• Technical & Attribution Data: Hashed IP address, approximate geolocation (city and country level), browser type, device information, and campaign attribution (e.g. UTM parameters, referrer).
• Marketing & Event Preferences: Event interests and communication consent records.

2. How We Use Your Data

We process your personal information under the following legal bases:

• Consent: Sending priority ticket access, event notifications, line-up announcements, and newsletter communications via email and SMS/WhatsApp through our CRM partner (Brevo).
• Legitimate Interests: Measuring marketing campaign performance, server-side conversion measurement with Meta Conversions API (CAPI) for deduplicated ad analytics, and platform security.

3. Data Sharing & Third-Party Processors

We do not sell your personal data. We share information only with authorized data processors under strict confidentiality and data protection agreements:

• Brevo (Sendinblue SAS): Email and SMS marketing automation platform.
• Meta Platforms Ireland Ltd: Conversion analytics and aggregated campaign reporting via Meta Conversions API with hashed identifiers.
• Supabase Inc. & Vercel Inc.: Secure database hosting and server infrastructure in UK/EU regions.

4. Your Rights

Under UK GDPR, you have the right to request access to, correction of, or deletion of your personal data, as well as the right to withdraw marketing consent at any time. To exercise any of these rights, contact us at info@perplexlondon.com.